At the Copenhagen World Summit for Social Development in 1995, the world leaders identified that poverty elimination is of prime importance ethically, politically and economically. The summit inspired the world community to work towards eliminating poverty. The Millennium Declaration took a major step in achieving this noble aim, by setting the target to halve the people having a daily income of less than $1.25 between 1990 and 2015.
Grameen Financial Services Pvt. Ltd. (GFSPL) came into existence during this period of time and contributed substantially in line with the poverty eradication programs the global leaders were discussing. The leadership of the organization identified that development is the result of various factors. These factors included knowledge about health, environment, legal issues, importance of education and awareness of one's rights, duties and responsibilities to one's own development and available possibilities for that, apart from access to financial resources. GFSPL's vision about the significance of solving the multi-dimentional problem of poverty was soon translated into action and the organization spread its branches crossing the boundaries of Karnataka to the villages of Andhra Pradesh and Tamilnadu.
GFSPL has now established itself as a model for other Microfinance organizations that want to keep themselves socially committed. Now there are millions of poor people who have benefited from the developmental activities of GFSPL and the testimonies from the clients show that the organization has made a positive difference in their lives. Imparting continuous education and awareness programs has enabled lakhs of less fortunate people to come out of their limitations and reach out to their goals. The Socio Economic Development workshops conducted twice a year in every branch are one of such programs. These workshops draw participation from the entire community and typically focus on relevant issues like health, sanitation, HIV/AIDS awareness, nutrition, family planning, income generation activities, enterprise development, law and financial literacy. Another program, Jagruthi, attracts the GFSPL clients in 'kendras' for discussing issues closely related to the people's day to day life. In July 2011, the theme of Jagruthi was 'importance of hand wash' and 'breast feeding', and the clients who attended the meetings testified that they are encouraged to keep themselves clean particularly when dealing with the babies.
Apart from the different programs of GFSPL, there are a few Trusts working hand in hand with it, namely, GK Development Trust (GKDT) and Navya Disha Trust. GKDT is educating the clients about the usefulness of banking services and the ways in which they can make use of them in their financial transactions. Navya Disha Trust is organizing various programs for educating the poor people about how to maintain health and to preserve environment, the importance of sanitation and the easier ways of overcoming pollution, etc. Thus, spreading information make people conscious about their day to day activities and perform them more healthily and usefully.
Developmental activities apart from financial assistance are often observed equally important as the financial products themselves for the rural poor. Capacity building, imparting awareness about how to manage money and other resources productively, how to utilize the available opportunities, etc are important backgrounds for productive use of financial assistance available through loans and subsidies. The idea that non-financial services are equally or more important in the developmental activities for the rural poor has been effectively implemented in a variety of activities of GFSPL.